Diaa Mohamed Mazhar is the Business Operations & Alliance Lead for Xeedia Pharmaceuticals. Equipped with 12+ years of experience in both Egyptian & Saudi pharmaceutical promotion markets with both retail & account management experience. During his journey through Solavy , Spimaco “KSA” ,MSD, Amgen & finally at our sister company Elixir as a sales manager , Diaa was exposed to a huge experience regarding products launch and promotion with a strong achievement record.Diaa holds a master at business administration and bachelor of Pharmaceutical sciences. Diaa is seasoned professional with diverse portfolio management, product launch, territory and market development, company launch and high performance team building experience.