Dr. Amr Desouky

CEO

Dr. Amr Desouky, a seasoned pharmaceutical leader with over two decades of experience and a proven track record in strategic leadership, sales, marketing, market access, and commercial management, has been instrumental in driving innovation and growth within the Egyptian pharmaceutical industry. His expertise in building high-performing teams and optimizing business strategies has positioned Xeedia as a leading player in the market, committed to improving patient care and contributing to the pharmaceutical industry’s growth in Egypt.

Mr. Ahmed Hamouda

Human Resources Director

Ahmed Hamouda is a dedicated leader and corporate culture advocate with nearly two decades of experience in human resources. He has played a pivotal role in establishing Xeedia's HR department from the ground up, bringing deep expertise in organizational behavior, talent management, training and development, and process efficiency. A strategic player within the organization, he consistently aligns business objectives with HR strategies to drive growth and innovation. As a culture shaper, he fosters a collaborative, high-performance environment that empowers individuals and strengthens organizational values, ensuring Xeedia Pharma's long-term success and thriving corporate culture. Passionate about driving employee satisfaction and organizational growth, Mr. Hamouda has made significant contributions to Xeedia Pharmaceuticals' reputation as a branded top employer in the pharmaceutical market.

Mr. Ayman Aly Kashif

Finance Director

Since joining Xeedia Pharmaceuticals in September 2020, Mr. Ayman has played a pivotal role in shaping the company's financial policies and practices. With over two decades of experience, his leadership has been instrumental in securing bank facilities to support working capital and driving sales growth, contributing to Xeedia’s recognition among Egypt's top 100 pharmaceutical companies. He has a proven track record of enhancing financial performance, improving cash flow cycles, and implementing effective cost management strategies. He is dedicated to fostering strong relationships with stakeholders and ensuring compliance with regulatory requirements, all while leading and developing finance teams to support the company's strategic objectives.

Dr. Ahmed Mohsen

GCC Country Manager

Ahmed Mohsen brings a wealth of expertise to the pharmaceutical industry and has played a pivotal role in launching an innovative bladder cancer treatment featuring a new mechanism of action. Ahmed excels in building a patient-centric brand vision through an in-depth understanding of different therapeutic areas including cardiovascular, hematology, and oncology with a proven track record in commercial management with an MBA in Marketing from AAST and a bachelor’s degree in pharmacy from MUST, Ahmed combines his academic background with hands-on experience in product specialization, sales, and team management. His strategic vision and commitment to improving patient outcomes are integral to Xeedia's success in the GCC.

Dr. Dina Diaa

Marketing Manager

Dina Diaa joined Xeedia Pharmaceuticals in 2020 as a Product Manager, bringing with her a wealth of experience in the pharmaceutical industry. Her initial focus was on launching innovative products such as ZYROVAZET and EXEEDOLIP, where her ability to develop and implement strategic marketing plans resulted in rapid market penetration. These early successes showcased her strong leadership and product management skills, laying the foundation for her swift advancement within the company. Her hands-on experience in launching complex portfolios and her ability to foster strong relationships with Key Opinion Leaders (KOLs) made her a sought-after marketing leader in the industry. Now, as Xeedia’s Marketing Manager, Dina leverages her broad industry knowledge and strategic insight to drive the company’s marketing initiatives forward and continues to enhance Xeedia’s market presence, ensuring the company remains a trusted name in the pharmaceutical landscape.

Dr. Mohamed Zeidan

GCC Market Access & Government Affairs Director

Mohamed Zeidan brings extensive expertise and a strategic perspective shaped by over 15 years in the pharmaceutical industry, with a decade dedicated to market access leadership. Throughout his career, Zeidan has led market access across diverse healthcare systems in the Middle East and Africa, cultivating a profound understanding of the region’s unique challenges and opportunities with a focus on value-based healthcare. His strategic approach to markets has been shaped by applied experience across a range of therapeutic areas, including primary care, biologics, oncology, acute care, and women’s health. Zeidan is passionate and deeply committed to achieving the delicate balance between Xeedia’s business goals and its vision of addressing the evolving needs of patients and healthcare systems.

Dr. Mostafa Abd Elmonem

Compliance & Training Manager

With a solid foundation in pharmaceutical sciences and an MBA in Marketing from AAST, Mostafa Abd Elmonem Elsayed brings over 15 years of experience in the pharmaceutical industry. He has held various leadership roles, managing product portfolios, driving sales growth, and leading teams to achieve outstanding results.Currently serving as Xeedia Pharma's National Training and Compliance Manager, Mostafa oversees training programs and ensures compliance excellence. His dedication to professional growth is reflected in advanced certifications in leadership and coaching, solidifying his reputation as a seasoned and inspiring leader.

Dr. Marwa Reda

GCC Supply Chain Manager

Marwa Reda Lotfy is an accomplished pharmaceutical supply chain professional with over a decade of experience in supply chain management and foreign purchasing within the pharmaceutical industry. Marwa brings strategic expertise in managing and streamlining complex supply chains across Gulf Cooperation Council countries. She holds a Bachelor of Pharmaceutical Science with honors from Cairo University (2011). She has obtained certifications, including the APICS CPIM for supply chain management basics and a specialized Supply Chain Management diploma from the American University in Cairo. Marwa has a proven record of optimizing procurement processes, managing supplier relationships, and overseeing the timely delivery of raw and packaging materials.